Solution
White-label OTT apps
Your brand and your content on apps we build, run and keep running — on our own platform.
- Yours
- Brand
- Content
- Subscribers
- Commercial relationship
- Ours
- Platform
- Code
- Maintenance
- Store submissions
- Renders on
- Phone
- Web
- Television
Your brand, our platform
It ships under your name
NOVA TV here is the whole point — the brand, the catalogue, the subscribers and the store listing are yours, and nothing on the screen says who built it. The part you are not buying is the code underneath. That stays ours, and it is the reason this route ships in weeks and costs what it does.
What you get
- Your brand and content as apps on phone, web and television
- Screens arranged around your catalogue rather than dropped into a fixed template
- Media loaded, organised and ready to play
- Apps submitted to the stores you choose, in your name
- Kept running as operating systems and store requirements move
Typical timeline
Weeks rather than months for the first version, depending on platforms and content
Who this is for
Content owners who want a streaming service, not a software project.
A yoga studio with a library and a membership. A sports body with a season to put behind a login. A news operation, a training provider, a festival with an archive. In each case the content is the business and the app is the way people reach it — and hiring engineers to build and then maintain one is out of proportion to the problem.
A white label streaming service is the answer to that, and the trade is simple enough to state in a sentence: you move much faster and pay much less, and you do not own the software.
White label streaming service
Starts with a library and a membership, and no appetite for hiring engineers to reach them.
White label video streaming platform
Starts with a season or a season pass, and a date it needs to be in front of people by.
Branded streaming app
Starts with an audience that already knows your name, and currently watches you somewhere you do not control.
White label OTT solution
Starts with a quote for a bespoke build, that turned out to be larger than the problem being solved.
What we deliver
Your brand and your content as apps on the phone, the web and the television, built on our own white label OTT platform and run by us.
That platform is Adelin. One description of your app renders across every screen, which is why a change lands everywhere at once instead of turning into three separate pieces of work. You set the brand identity — logo, colours, typography — and choose which platforms you want to be on. We build the screens with you, against a live preview of the real app rather than a mockup of it.
What you get is a branded streaming app that behaves like it was made for you, without the part where you take delivery of a codebase and then have to staff it.
How it runs
We start from the shape of your service rather than a blank screen. A membership library, a season of fixtures, a training catalogue and a news product need different screens, and starting from the right set is most of the speed.
From there it is your content and your decisions. We load the media, arrange the screens around it, put the apps on the platforms you have chosen, and keep them running as operating systems and store requirements move underneath them. That last part is the one people underestimate, and it is the part that never ends.
Start from the shape of your service
A membership library, a season of fixtures and a training catalogue need different screens. Starting from the right set is most of the speed.
Set the brand
Logo, colours and typography, applied across every screen and every platform at once.
Load the content
Media in, organised, and arranged so the catalogue makes sense to someone who has never seen it.
Ship to the platforms you picked
Submitted in your name, so the listings and the audience are yours.
Keep it running
Operating systems and store rules move underneath you. This part never ends, and it is the part you are handing us.
What actually varies
We do not publish a price. Here is the more useful thing: what moves it.
| Driver | What it changes |
|---|---|
| How many platforms | Phone and web is the small version. Adding televisions and the living room is where a white label video streaming platform earns its keep, and it is more work than it sounds. |
| How far you want to move from the shape | Arranging screens around your content is included. Redesigning how the product works is a bespoke build wearing a different name. |
| How much content, and what state it is in | A clean catalogue loads quickly. One assembled from several sources with inconsistent metadata takes real work before anything looks good. |
| What your business model needs | Free, subscription, rental and advertising are different amounts of setup, and it is worth deciding before rather than during. |
One limit worth saying plainly, because it should decide which page you are on.
You are renting the platform, not buying the software. You own your brand, your content, your subscribers and the relationship with them. You do not own the code, and if you leave, the apps do not come with you. That is a genuinely good trade for most content owners and a bad one for a service whose product is the software — and if you are the second kind, the custom build is the honest answer, even though it costs more.
What we need from you
- Your brand: logo, colours, typography, and someone who can approve how it looks.
- Your content, and an honest description of what state the metadata is in.
- Which platforms matter, or the go-ahead to help work that out.
- How you intend to make money from it, decided early rather than retrofitted.
You will be talking to the people who build it. On this page that mostly matters at the start, because the useful early conversation is whether a white label OTT solution is right for you at all, or whether you are the case that should be building its own.
Common questions
Who owns the code?
We do. That is the trade you are making, and it is the whole reason this route is faster and cheaper than a bespoke build. You own your brand, your content, your subscribers and your commercial relationship with them. If you need to own the software itself, the custom build is the honest answer instead.
How much can we change how it looks?
Brand identity — logo, colours, typography — is yours to set, and the screens are arranged for your content rather than dropped into a fixed template. What you do not get is unlimited layout freedom. If a specific interaction is the thing that makes your product different, that is a bespoke build, and we would say so.
What do we actually have to do?
Bring your brand, your content and the decisions. We build the screens with you, load the media, put it on the platforms you want, and keep it running. You do not need to hire engineers to maintain it, which is the point.
What happens if we outgrow it?
Some services do, and that is a reasonable outcome rather than a failure. The move is to a custom build, and we would rather have that conversation early than watch you push a platform somewhere it was never going to go.
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